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Master Customer Retention and Loyalty
Creating a clear, actionable representation of how customers move from awareness to advocacy is essential for customer success teams focused on retention.
关于此课程
Learn to design and execute retention strategies that reduce churn and build long-term loyalty. This advanced course teaches detection of churn risk, health scoring, lifecycle segmentation, proactive outreach, and loyalty program creation to stabilize revenue.
目标受众
Customer success managersaccount managersgrowth leaders
学习目标
Reduce churn rateDesign retention playbooksScore customer healthDrive customer engagementSecure renewals consistently
您将获得的技能
Health scoringLifecycle segmentationEngagement designSupport optimizationRenewal strategy
课程模块
1Module 15 个课时
1.1Customer Journey Mapping Techniques
1.2Detecting Early Warning Signals
1.3Building Health Scoring Models
1.4Advanced Usage Analytics Methods
1.5Module Quiz
2Module 25 个课时
2.1Proactive Outreach Planning
2.2Optimizing Reactive Support Flow
2.3Loyalty Program Design and Rewards
2.4Stakeholder Value Mapping for Renewals
2.5Module Quiz
