Create Basic Content Marketing Strategy

Understanding who you are creating content for is the foundation of any effective marketing strategy. This lesson explains how to create audience profiles, analyse audience needs, map an audience journey, and identify preferred channels. Each step turns vague assumptions into concrete guidance you can use when planning messages, formats and measurement.

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This practical beginner course teaches learners to create and execute a basic content marketing strategy across blogs, social media and email. Learners will gain stepwise skills in audience analysis, goal setting, resource-efficient planning and channel-specific content creation to build awareness, engagement and consistency.

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